hi, nice to meet you ✿
Our Story
We're a small team of color-obsessed humans making clothes that feel like play.
how it all started
A tiny studio, a lot of color
iniwebsitemu began in a tiny Jakarta studio with one sewing machine, a wall of fabric swatches and one big idea: getting dressed should feel like play.
We were tired of choosing between clothes that looked fun and clothes that felt good. So we started making pieces that do both — bold prints, happy colors and comfy fits you can actually live in.
Today we're a small (but mighty) team designing every collection in-house and producing it in small batches with local partners. Thank you for being part of the story ♥
What we care about
Small batches
We make every style in small runs, so less ends up in landfill and more ends up in your favorite-outfit rotation.
Color first
Life's too short for beige. Every collection starts with a palette that makes us grin, then we design around it.
Made to be worn
Pockets, soft fabrics, room to move. If it isn't comfy enough for a full day of adventures, it doesn't ship.
from doodle to doorstep
How we make it
- 01
Sketch
Every piece starts as a doodle (and a lot of color swatches) on the studio wall.
- 02
Sample
We test-wear samples for weeks — twirling, sitting, dancing — and tweak until they're right.
- 03
Small batch
Local partners sew small runs with care, then we pack each order by hand.